Sales Manager – Sports Fashion (Headwear & Apparel)

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Puesto: Sales Manager – Sports Fashion (Headwear & Apparel)

About Us

We are a fast-growing sports fashion brand blending performance, style, and cultural relevance across headwear and apparel. Through strong partnerships with leading sporting goods and lifestyle retailers, we are building a high-impact presence in Mexico.

Now, we’re looking for a true commercial shark to take the business to the next level.

Who We’re Looking For

We need a high-energy, highly proactive sales leader with deep experience in sporting goods, fashion or athletic retailers.

You must:

• Be obsessed with results.
• Be comfortable in daily retail hustle.
• Thrive in change.
• Love sports and understand the consumer.
• Push beyond targets — consistently.
• Lead from the front.

Position Summary

Based in Mexico City, the Sales Manager will own the commercial strategy and execution for the Mexican market. This role requires a hands-on leader who can both think strategically and execute relentlessly.

You will manage key sporting goods accounts, develop growth plans, secure premium in-store visibility, and drive sell-in and sell-out performance — while building and coaching a high-performing team.

Key Responsibilities

1. Commercial Strategy & Key Accounts

• Own and drive the commercial strategy for key sporting retailers.
• Build aggressive, data-backed business plans per account.
• Identify whitespace opportunities and unlock growth.
• Negotiate space, visibility, activations, and commercial terms.
• Lead quarterly business reviews with strong analytical insights.

2. Sales & Performance Ownership

• Deliver and exceed monthly and annual sell-in targets.
• Drive sell-out acceleration with clear action plans.
• Monitor KPIs: Sell-In, Sell-Out, Margin, Inventory Turnover, Market Share, Credit Balance.
• Ensure flawless execution on orders, deliveries, and launches.
• Partner with Marketing to maximize retail activations and seasonal campaigns.

3. Cross-Functional Leadership

• Act as commercial lead with Marketing, Product, and Supply Chain.
• Provide sharp input on pricing, inventory, and go-to-market strategy.
• Ensure product storytelling and execution excellence at retail.

4. Team Leadership

• Lead and coach 1 direct reports.
• Set clear KPIs and accountability standards.
• Develop a high-performance culture — proactive, fast, solutions-oriented.
• Drive ownership mentality across the team.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5–7+ years of commercial experience in: Sporting goods, Sports fashion, Footwear, Athletic lifestyle brands
• Proven track record managing major retail accounts.
• Experience leading teams and driving measurable growth.

Core Competencies

• Hunter mentality with strategic vision.
• Highly proactive and hands-on.
• Resilient and adaptable to constant change.
• Strong negotiation skills.
• Data-driven decision maker.
• Excellent communicator in Spanish and English.
• Advanced Excel & PowerPoint.
• ERP experience (SAP or similar) preferred.

Travel

• National and occasional international travel required.

What We Offer

• Leadership role in a high-growth market.
• Entrepreneurial, fast-moving culture.
• Direct impact on brand expansion.
• Competitive compensation aligned with performance.