Tour Marketing Director LATAM

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Puesto: Tour Marketing Director LATAM

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

Live Nation’s Latin America Concerts business is looking for a Tour Marketing Director to develop & execute innovative marketing strategy for LATAM concerts and tours across our region. This person will provide best in class service and foster strong relationships with both our internal teams and external partners.They will act as a strategic partner in developing marketing plans working internally with cross functional teams – including partnering with creative strategy to lead creation of artist pitches. They will also lead marketing for special projects – developing overall marketing strategy in coordination with external partners & regional marketing team.

WHAT THIS ROLE WILL DO

• Develop and execute marketing plans in conjunction with artist & project teams
• Manage onsale timelines in partnership with ticketing lead
• Cultivate & maintain relationships with external partners to provide excellent client services
• Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
• Manage marketing budgets to achieve business objectives
• Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
• Execute national promotions and oversee local promotions, both in support of individual shows and tours
• Partner with PR team to develop & execute media events and PR opportunities to support tours
• Oversee the planning of digital media campaigns across multiple platforms
• Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
• Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
• Effectively utilize internal marketing tools & resources, following best practices

WHAT THIS PERSON WILL BRING

• Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
• Must be fully bilingual in English and Spanish. Proficency in Portuguese a plus.
• Proven track record of outstanding client relationships
• Deep understanding of the live entertainment business
• Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
• Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
• Work well in a team environment
• Ability to prioritize and meet deadlines while managing multiple projects
• Ability to adapt, communicate and manage in a fast-paced environment
• Strong time management skills, excellent organization skills and attention to detail
• Creativity skills and problem-solving aptitude
• Proactive work ethic
• Passionate about live experiences
• Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
• Strong Microsoft Office Suite, G-Suite skills, Box
• Experience with digital asset management systems and workflows
• Experience managing marketing budgets & campaign planning
• Bachelor’s degree required

BENEFITS/COMPENSATION

Compensation and benefits for this role will be determined based on the employee’s location and aligned with local market practices and Brazilian labor regulations. Details will be provided during the offer process.This role may be eligible for bonus subject to plan terms and local eligibility.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.