Senior Marketing Manager - LATAM

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Puesto: Senior Marketing Manager - LATAM

Description 

At DAZN, we don't just broadcast sport — we amplify it. We're one of the fastest-growing sports streaming platforms in the world, and we're building something special in Mexico and LATAM.

As Senior Marketing Manager for the region, you'll be at the centre of that growth — owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful.

If you're a passionate, data-savvy marketer who lives and breathes sport — and knows how to move audiences in Mexico and beyond — this is your stage.

Reporting to the VP of Marketing for North American sports, you'll develop marketing strategies for high priority growth markets Mexico and LATAM — the person who knows the fan, understands the market, and builds the playbook that drives growth.

You'll own end-to-end execution across our North American Channels (NFL Game Pass, NHL, NCAA, FIBA) and Boxing offering, blending global brand strategy with sharp local execution. From campaign planning to performance optimisation, you'll be equally comfortable in a creative brief and a data dashboard.

This is a high-visibility, high-autonomy role for someone who wants real ownership — not just a seat at the table.

This will be a 6 month contract.

Key Responsibilities

• Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
• Localise with purpose — Adapt global campaigns for Mexico and LATAM audiences, ensuring cultural relevance and nuance without losing brand integrity
• Represent DAZN locally – Build and maintain relationships with key DAZN stakeholders in the region, including league, talent, and media partners.
• Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition
• Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
• Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
• Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches and grows in the region
  

Skills, Knowledge and Expertise

• 5+ years of experience in growth, performance, or digital marketing, ideally within sports, media, entertainment, or subscription-based businesses in Mexico and LATAM
• Bilingual: fluency in Spanish (written and spoken) as well as English
• Proven track record managing budgets and holistic integrated marketing programs
• Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms
• Strong analytical mindset — comfortable interpreting performance data and translating insight into action
• Experience driving measurable results across acquisition, engagement, and lifecycle marketing
• Background in a fast-paced, subscription-led, content, or entertainment business
• Excellent cross-functional communication and stakeholder management skills
• Passion for sport — you don't need to be a boxing expert on day one, but genuine enthusiasm for the world of sport matters here

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.  DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:   Agility and creativity fuel growth and innovation, to Make It Happen. 
Prioritising what matters drives progress and positive outcomes, Focusing On Impact. 
Collective ambition builds optimism and success, in order to Win As One. 
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you.