Marketing Manager – 47 Brand LATAM

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Puesto: Marketing Manager – 47 Brand LATAM

Role Overview

The Marketing Manager – 47 Brand LATAM will be responsible for owning and executing the brand’s marketing strategy across Latin America, with a strong focus on:

• Digital Marketing
• Content Creation & Brand Storytelling
• PR & Media Relations
• Influencer & Creator Programs

This person will act as the brand guardian in-market, ensuring that every consumer touchpoint reflects 47 Brand’s elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate global strategy into local cultural relevance, while working closely with senior leadership to build a long-term brand platform in LATAM.

Key Responsibilities

1. Brand & Marketing Execution

• Execute the LATAM marketing strategy aligned with 47 Brand’s positioning as a sophisticated lifestyle brand.
• Ensure clear differentiation from New Era in tone, visuals, messaging, and channels.
• Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.

2. Digital Marketing

• Lead always-on digital strategy across Instagram, TikTok, Pinterest, Meta, and emerging platforms.
• Manage paid media execution (in coordination with agencies or internal teams), focused on:
• Top-of-funnel brand positioning
• Discovery and aspiration (not promotion-led)
• Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).

3. Content Creation & Storytelling

• Own the content calendar for 47 Brand LATAM.
• Lead creation of:
• Editorial-style content
• Styling narratives (e.g., Clean Up as a wardrobe essential)
• Short-form video and creator-led storytelling
• Work with photographers, stylists, creators, and agencies to ensure high-end, fashion-forward output.
• Ensure content reflects:
• Timelessness
• Effortless sophistication
• Female-first opportunity without excluding men

4. Influencer & Creator Marketing

• Build and manage the 47 Brand Crew (ambassador & influencer program).
• Identify and onboard creators aligned with:
• Fashion, lifestyle, and cultural credibility
• Mexico City, Monterrey, Guadalajara as priority cities
• Manage briefing, execution, approvals, and performance tracking.
• Ensure creators feel curated, not transactional.

5. PR & Earned Media

• Coordinate PR strategy in collaboration with agencies or internal partners.
• Develop:
• Brand bio & messaging matrices
• Press kits and launch narratives
• Seasonal PR calendars
• Manage relationships with:
• Fashion & lifestyle media (e.g., premium publications)
• Cultural editors and tastemakers
• Support brand launches, retail openings, and key events.

6. Launches & Brand Moments

• Support execution of:
• Brand launch events
• Retail activations (Liverpool, flagships, pop-ups)
• Key cultural moments
• Ensure every launch is story-driven, not product-only.

7. Cross-Functional Collaboration

• Work closely with:
• Sr. Director (strategic alignment)
• Brand Sr. Manager (calendar, priorities, approvals)
• Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling
• Align marketing efforts with commercial priorities without diluting brand equity.

Qualifications & Experience

• 3–5 years of experience in marketing, brand, or digital roles.
• Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)
• Digital-first brand building
• Influencer and PR-led strategies
• Strong understanding of:
• LATAM cultural nuances
• Mexico as a trend-driving market
• Fluent in Spanish and English.
• Comfortable working with global teams and adapting global assets locally.

Core Skills & Competencies

• Brand Sensibility: Strong aesthetic judgment and understanding of luxury / premium cues.
• Digital Native: Deep familiarity with social platforms and content formats.
• Cultural Intelligence: Understands fashion, lifestyle, and cultural codes in LATAM.
• Execution Excellence: Able to manage multiple projects without losing detail.
• Collaborative Mindset: Comfortable working with senior leadership and external partners.
• Analytical Thinking: Uses data to inform decisions without becoming performance-only focused.

Cultural Fit

This role requires someone who:

• Understands that brand building comes before short-term sales
• Is obsessed with details, tone, and consistency
• Thinks in terms of culture, not campaigns
• Is comfortable operating in an elevated, aspirational brand space
• Can grow into a future Regional Brand Lead role