Jr. O&O Sports Marketing Manager, Prime Video LATCANZ

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Puesto: Jr. O&O Sports Marketing Manager, Prime Video LATCANZ

DESCRIPTION

Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows (made by Amazon Studios) such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, and exciting environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on...

The LATCANZ Central Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. Our team owns the Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more. We support the LATCANZ region, our markets include Australia (AU), Canada (CA), New Zealand (NZ), Brazil (BR), Mexico (MX), Colombia (CO), Chile (CL), Argentina (AR), Peru (PE) and the remainder of Latin America.

We are seeking a results-oriented digital marketer who will be responsible for driving acquisition, engagement and retention for Sports on Prime Video through our owned and operated (O&O) channels.

As Jr. O&O Sports Marketing Manager for Prime Video, you will be part of the team responsible for driving a best in class customer experience by (1) launching new Sport Channels on Prime Video including executing the merchandising strategy across all owned and operated channels, (2) executing campaigns to support the growth and engagement of Sport properties and their key matches on Prime Video, raising the bar on quality of execution, and (3) measuring impact and efficiency of merchandising strategies to iterate and improve performance.

You’ll have an eye for compelling merchandising, demonstrable expertise in end-to-end campaign execution, and strong organizational skills. You will hold a high bar for measurement of merchandising activities and will define success metrics, measurement methods and reporting processes for your efforts. You will learn from and share best practices across Prime Video teams. A passion for Sports is a plus! Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable working effectively in a deadline-driven work environment.

Key job responsibilities

• Owning the merchandising setup and launch of new Sport Channels across O&O marketing channels (e.g. web/mobile/living room applications) for Prime Video, defining the merchandising strategy, contributing to the go-to-market plans in collaboration with country teams and their regional Sports lead
• Creating and scheduling individual merchandising campaigns to the Prime Video homepages across website, mobile apps, and living room devices including new Sport launches, new/returning seasons, match/games, and additional promotional campaigns
• Collaborating across business lines and with internal teams to manage Sports calendar and share of voice allocation across high visibility placements and devices
• Optimizing campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, sharing best practices, and forming recommendations for next steps
• Identifying opportunities for process efficiency and automation, working cross-functionally with channel and product leads to implement improvements

BASIC QUALIFICATIONS

• 2+ years of professional non-internship marketing experience
• 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
• 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

PREFERRED QUALIFICATIONS

• Experience working with a major brand or entertainment company in project/production management
• Experience in e-commerce, start ups, advertising, commercial
• Experience using data visualization tools
  

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