Franchise Account Manager

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Puesto: Franchise Account Manager

Purpose & Overall Relevance For The Organization

To lead the commercial and operational follow-up of franchise stores in Mexico, ensuring alignment with company standards, retail processes and business objectives. This role partners closely with franchisees and internal cross-functional teams to improve store performance, profitability, productivity, consumer experience and brand execution across the assigned franchise store portfolio.

Key Responsibilities

• Lead the commercial and operational follow-up of franchise stores in Mexico, ensuring delivery of sales, profitability, productivity, comp growth and key retail KPIs against business plans and budgets.
• Act as the main point of contact for franchise partners, providing clear guidance, accountability, efficiency and simplicity to support the successful execution of the franchise business model.
• Partner with franchisees to identify business opportunities, risks and action plans that improve sell-out, store productivity, profitability and consumer experience.
• Monitor store performance through regular business reviews, KPI analysis and store visits, translating insights into clear action plans with franchise partners and store teams.
• Ensure consistent execution of brand standards, retail operations, visual merchandising, in-store marketing activations, service standards and company policies across the assigned franchise store portfolio
• Support franchise partners in strengthening store operating rhythms, staff productivity, training routines and consumer engagement initiatives to improve commercial results and retail excellence.
• Coordinate with internal cross-functional teams, including Retail Operations, Visual Merchandising, Merchandising, Planning, Finance, Legal, HR, Training and Store Development, to support franchise operations and business priorities
• Evaluate franchise partner organization capabilities and provide recommendations to improve store execution, key staff recruitment, operational discipline and compliance with global and local policies and procedures.
• Support new store openings, remodels, closures or business transformation initiatives related to the franchise channel in Mexico, when applicable.
• Identify, document and share best practices across the franchise store portfolio to replicate successful initiatives and drive continuous improvement.

Key Relationships

• Franchise partners and franchisee leadership teams
• Franchise Store Managers and store teams
• DTC / Retail Operations
• Visual Merchandising
• Merchandising, Planning and Buying
• Finance
• Legal
• Human Resources
• Training / Retail Excellence
• Store Development / Real Estate, when applicable

Knowledge Skills And Abilities

• Strong retail business acumen and solid understanding of store operations, franchise models and retail KPIs.
• Ability to manage, influence and build trusted relationships with external franchise partners and internal stakeholders.
• Strong analytical skills with the ability to translate data, performance trends and business insights into clear action plans.
• Excellent communication, negotiation, problem-solving and stakeholder management skills.
• Ability to work cross-functionally in a matrix organization and manage priorities in a fast-paced retail environment
• Consumer-centric mindset, strong execution discipline and focus on continuous improvement.
• Proficiency in business tools and reporting systems such as Microsoft Excel, PowerPoint, Power BI and retail performance dashboards.
• Fluent Spanish and intermediate to advanced English.

Requisite Education And Experience / Minimum Qualifications

• University degree in Business Administration, Marketing, Retail Management, Commercial areas or a related field
• Minimum of 5 years of experience in retail operations, franchise management, account management, commercial roles or related positions
• Experience managing external business partners or franchise business models is preferred.
• Strong understanding of retail KPIs, store operations, commercial planning and operational execution.
• English proficiency preferred or required according to business scope.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.